Nottingham City Council has taken a pioneering step in addressing traffic congestion and air pollution through its Workplace Parking Levy (WPL). This initiative, the first of its kind in the UK, was highlighted in a video released by Ashden on June 16, 2017, titled "Efficient city networks lies in low-cost travel cards."

The WPL imposes a modest charge on employers providing 11 or more parking spaces for their workforce. The revenue generated from this levy is then reinvested into sustainable transport measures within Nottingham. These measures include the development of electric buses, cycling infrastructure, trams, and the introduction of a public transport smartcard known as the Robin Hood card.

The video features S. Robertson, the environmental manager at Nottingham Trent University, who explains the impact of the WPL. The levy has encouraged people to reconsider their travel habits to and from work, thanks to the investment in Nottingham's excellent bus service, supported by an extensive tram network and cycle lanes.

The introduction of the Robin Hood card has made it easier and more convenient for residents to use public transport. This shift towards sustainable transport options is not only reducing the number of car journeys in the city but also improving air quality.

Robertson personally attests to the massive improvements seen in the city, citing the ease and speed of travelling around the city centre using public transport. The efforts of the council to enhance air quality and promote sustainable transport are visibly appreciated by the residents.

The success of Nottingham's Workplace Parking Levy and its associated sustainable transport initiatives serves as an innovative model for other cities grappling with similar issues of traffic congestion and air pollution. It demonstrates a practical approach to urban environmental management, where economic tools are effectively used to encourage positive behavioural changes among both employers and employees.

The video by Ashden underscores the importance of such initiatives in creating cleaner, more sustainable urban environments. As cities around the world face increasing challenges related to traffic and pollution, Nottingham's approach offers valuable insights into how these issues can be tackled effectively.